What is life if not a good story?

The Florida Panthers’ 2023 run to the Stanley Cup Final was Cinderella all the way and became a three-month long span that taught me an incredible lesson in leadership, content strategy, and how to truly live in the moment as it is happening in front of you. The above are some of my favorite pieces of content our team created, including some half-baked ideas I brought to the brainstorms we’d have each round and that our design team turned into nothing short of art.

This experience gave me the chance to really help lead the shaping of our entire narrative on social and how we supported it through all mediums – not only for the organization itself but for our players and making sure the story we were telling was, at the end of the day, theirs.

I spoke about this entire journey HERE.